Conversion Rate Calculator
Calculate conversion rate, CTR, and cost per conversion. Analyze campaign performance.
Conversion Metrics
Conversion Rate (%) = (Conversions / Visitors) × 100. CTR (Click-Through Rate) measures ad clicks. CPC (Cost Per Click) = Cost / Clicks. ROAS (Return on Ad Spend) = Revenue / Cost.
FAQ
What's a good conversion rate? ▼
1-3% for websites. 0.5-2% for ads. Varies by industry. E-commerce typically lower than SaaS.
How to improve conversion rate? ▼
A/B test, improve page speed, simplify forms, better copywriting, trust signals, customer reviews.
What's a good ROAS? ▼
3:1 or higher. Means $3 revenue for every $1 spent. Vary by profit margin and business.
How to track conversions? ▼
Google Analytics, Facebook Pixel, LinkedIn conversion tracking. Set up properly for accuracy.
What's attribution? ▼
Crediting touchpoints for conversions. Last-click, first-click, or multi-touch models. Complex but important.